CURRENT STATE OF HOLLYWOOD
A NEW ERA IS UPON US
A FALLEN STAR OF TOURISM
Tourists and Reddit users slam it as outdated and useless
REPUTATION CRASH
Once iconic, now often called "the world's worst tourist attraction"
Despite 10M visitors a year, it's mismanaged
and outdated
and outdated
NO QUALITY CONTROL
Run by one person (Ana Martinez) for 38 years
35 stars added annually at $85,000 each—with zero oversight
200 Petitions, no new entertainment icons
MANTAINENCE ISSUES
Tito Jackson had to clean his own star—twice (2008 & 2022)
Paris Jackson scrubbed graffiti off her father's star in 2018
Millions collected, but basic upkeep is ignored
TECH DISASTER
Official app: just 8 reviews and a weak 2-star rating on Apple
Most star pages lack photos or interactive content
Visitors call it outdated, boring, and a missed opportunity
A NEW WALL RISES
BENEATH THE HOLLYWOOD SIGN
The Hollywood Sign is the cultural mountaintop of fame—an icon recognized around the world.
But just below it, the land tells a different story.
But just below it, the land tells a different story.
Our mission is to reimagine the land beneath the Hollywood Sign—not as a crumbling Airbnb, but as a cultural landmark worthy of its legacy.
This iconic location deserves more than broken buildings and fading stars—it calls for beauty, purpose, and pride. We’re building an interactive, lasting experience that welcomes millions with meaning and gives back to the city that shaped global culture. It’s a new kind of sign for a new era.
CURRENT STATS ON OUR LAND
The numbers don’t lie—this is already a movement. And we haven’t even started marketing.
An audience is waiting—ready to engage, be inspired, and give back just by showing up.
An audience is waiting—ready to engage, be inspired, and give back just by showing up.
MORE INFORMATION ON PROJECT & PLANS
A PRIVATE MUSEUM
Be the first to collect works by our Fine Artist In-Residence, Amani Lewis, celebrated by high-profile collectors—among them:
- Shawn “Jay‑Z” Carter: His collection includes Lewis’s painting Ayyy it's a family reunion! Bring all the girls here! (2021) avantarte.com+15portraymag.com+15reddit.com+15.
- The Broad Museum (Los Angeles): Owns When All is Lost, Who Do You Run To? (2022) avantarte.com+3portraymag.com+3facebook.com+3.
- The Institute of Contemporary Art (Miami): Lewis’s works are part of the museum’s permanent collection avantarte.com+9phillips.com+9reddit.com+9.
Join The Vault to support a groundbreaking fine arts program that fuses cultural legacy with contemporary expression and elevates the art market as a powerful collective. Annual top 200 and young art collectors charity dinner series.
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Artist In-Residence, Google Collab, Shop the Art: celebrating Black-owned businesses
We partnered with Baltimore-based artist Amani Lewis to celebrate Black entrepreneurship with an original piece featuring products made and sold by Black-owned businesses you can shop with on Google. Discover the products by DIARRABLU, 3rdEyeView, Jungalow, BLK & Bold, Coloured Raine, and LONÉZ SCENTS on Google Shopping. Visit https://g.co/shopblackowned to see the brands and shop the art. Business owners, learn how to identify as a Black-owned business on Google Shopping at https://support.go
This isn't just a visit—it's a living, breathing landmark and one-of-one experience. Where fandom fuels philanthropy and every guest helps write the next chapter.
CO-OWN A PIECE OF HISTORY & CEMENT YOUR LEGACY
The Los Angeles Culture Vault™ isn’t just a monument—it’s a movement. In a world where fame fades fast, we’re building something permanent, personal, and powerful.
By co-owning a block, you're not just supporting a cultural landmark beneath the Hollywood Sign—you’re securing a legacy. For your family. For future generations. For the artists and icons who’ve shaped our world.
This is your chance to help write history, not just remember it. A living legacy where your name—and your values—stand beside greatness.
This isn’t a star in the sidewalk. It’s your family’s key to the vault.
A ONE-OF-ONE VENUE
EXTRAORDINARY UHNW CELEBRATORY DINNERS
EXTRAORDINARY UHNW CELEBRATORY DINNERS
Join us in celebrating the newly acquired company, uniting C-level executives and investors.
STREAMING CELEBRATIONS
CHARITY DINNER SERIES
CHARITY DINNER SERIES
CORPORATE SOCIAL RESPONSIBILITY
MOBILE ROCKET EXPERIENCE™ | PEDIATRIC HOSPITALS FOR HEART & SOUL
Community Outreach in Motion
Becoming part of the Great Wall of Fame™ and Los Angeles Culture Vault™ isn’t just about recognition—it’s about legacy with purpose. Your story becomes a beacon of inspiration, bringing hope and healing to the next generation.
Community Outreach in Motion
Becoming part of the Great Wall of Fame™ and Los Angeles Culture Vault™ isn’t just about recognition—it’s about legacy with purpose. Your story becomes a beacon of inspiration, bringing hope and healing to the next generation.
We’re reimagining meet-and-greets with the power of holograms. Through our Rocket Experience, icons can pre-record heartfelt messages, performances, or words of encouragement—offering young patients a moment of joy, escape, and connection. These moments live on, allowing legends to visit again and again, lighting up hospital rooms with inspiration.
Because real fame leaves a legacy that lifts others.
Global Locations: The HoloFame™ Pod at Las Vegas Airport will be stationed at baggage claim and departure terminals, engaging travelers and families in high-traffic waiting zones. Featuring looping DJ sets, legacy messages from HoloFamers, and sponsor promos, it creates an unforgettable cultural touchpoint for a captive audience. Our heart selfie will allow visitors to take a selfie with a HoloFamer™.
The Brabus x LACV Sonic Sanctuary™ is a luxury touring RV reimagined as a mobile wellness suite, podcast studio, and green room for creators—powered by Biograph’s cutting-edge heart health tech. Each stop funds free biometric testing for underserved communities, turning every tour into a mission of impact.
RISK + VALIDATION ANALYSIS
Objective: De-risk $88M raise by aligning project complexity with cultural timing, legal strategy, and investor validation.
Key Risks
- Closing Delays / Rezoning Barriers
Off-market real estate with unique location challenges (Hollywood Sign + Beverly Hills)
- Investor Model Skepticism
Hybrid cultural + philanthropic structure may be unfamiliar to traditional capital
- Engagement Drop-Off Risk
Experience-driven model requires consistent, high-quality activations
- Celebrity/IP Access Constraints
Dependence on celebrity participation or IP deals introduces execution risk
- Residential Zoning Limitations
Community ownership model needs conditional use and compliance navigation
Early Validation Signals
- 350,000 Selfies Per Year
Dilapidated infrastructure and zero attractions other than the Hollywood Sign
- #2 Airbnb in California
New York Post and Travel and Leisure articles both recognize that the house is ranked #2 on Airbnb
- Miley Cyrus, Taylor Swift, and Mercedes
All three Icons have already held ad campaigns on the land
- Flagship Real Estate Secured
Off-market access to top-tier cultural blocks in Beverly Hills & beneath Hollywood Sign
- Confirmed Strategic Creators
Snoop Dogg • Jaylen Brown • Studio Drift • AudioUp
- Cultural Timing Advantage
FIFA 2026 • LA28 • Brady Museum • 35+ New Walk of Fame Stars ($85K/ea)
- High-Value Market Demand
21% YoY increase in UHNWI spend on exclusive cultural experiences
Zoning & Legal Strategy
- Conditional Use Permits (CUPs)
Allow unlimited private events on residential-zoned properties
- L.A. Film Office Jurisdiction
Enables fast-track for film/content production activities
- Temporary Use Installations
15–30 day immersive pop-ups permitted quarterly
- Policy Advocacy in Motion
Targeted permitting changes under the Hollywood Sign via public-private partnerships
- Expert Legal Team Onboard
Streamlining CUPs, ADA, fire marshal clearances, and public access compliance
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Miley Cyrus for Gucci Flora
Blurring the lines between reality and imagination, Miley Cyrus stars in the latest campaign by Sabato De Sarno for the new Gucci Flora Gorgeous Orchid Eau de Parfum telling a story of empowerment and self-love, one that embodies the radiant and unexpected facets of the new fragrance. #GucciFlora #MileyCyrus #GucciBeauty Creative Director: Sabato De Sarno Artistic Director: Riccardo Zanola Art Direction: Lolita Jacobs & Jean-Baptiste Talbourdet-Napoleone Directors: Jacob Bixenman an
L.A. TEQERS on Instagram: "@teqball you are never really playing an opponent. You are playing yourself, your own highest standards, and when you reach your limits that is real joy. #teqball #sportofth
35 likes, 2 comments - lateqers on December 13, 2019: "@teqball you are never really playing an opponent. You are playing yourself, your own highest standards, and when you reach your limits that is real joy. #teqball #sportofthefuture #lovethegame #hollywood #lateqers #losangeles #venice #california #la #hollywoodsign".
HOLLYWOOD NEEDS A FACELIFT - MEET THE TEAM BEHIND THE REVIVAL
Meet the Innovators Shaping Culture Across Entertainment, Tech, and Luxury Hospitality
Introducing a powerhouse team of visionaries, builders, and change makers redefining what legacy looks like. United by passion and purpose, they bring unmatched expertise to revolutionize how stories are honored, experiences are crafted, and impact is made.
Introducing a powerhouse team of visionaries, builders, and change makers redefining what legacy looks like. United by passion and purpose, they bring unmatched expertise to revolutionize how stories are honored, experiences are crafted, and impact is made.
Together, we're not just building a monument—we're crafting a movement that honors greatness while inspiring future generations to leave their own indelible mark on history. More Global Team Members Here.
JOIN THE WALL
This isn’t a tourist trap. It’s a timeless vault for modern fame.
Own your legacy. Be part of the founding 99 families.
Own your legacy. Be part of the founding 99 families.
Shape the future of Hollywood and beyond. Define the legacy of celebrity culture. Inspire fans and empower the next generation.
CONTACT US
Begin your legacy journey today.
Phone
Speak directly with our Cultural Heritage Directors.
+1-917-416-2090
Visit
Visit by appointment at our landmark locations. Book on Airbnb or via our app.
Secure your family's legacy on our prestigious Great Wall Of Fame™ and Los Angeles Culture Vault™.
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